The British public may still be nervous about the prospect of travelling abroad this summer, but over 97 per cent of UK skiers intend to return to the slopes next winter, a new survey by the Ski Club of Great Britain has found.
A quarter of those surveyed for the Club’s annual consumer report had their travel plans disrupted by coronavirus last season but research into future travel intentions found that skiers and snowboarders haven’t been put off by the pandemic and are confident they will return to the mountains in 2020/21, reports Lucy Aspden.
Tour operators and agents look set to benefit as 23 per cent of those who would usually book independently (40 per cent of the entire market) now say they would book a package for the extra security and protection. France remains the most popular destination for British snow-sport fans, followed by Austria, Italy and Switzerland – all of which are currently accessible by quarantine-free travel corridors.
“The enthusiasm for ski holidays remains undaunted,” said Roy Barker from Spike Insight, who carried out the research, which was shared today with the industry.